New Ford Explorer, still my worst nightmare

So Ford made a social media splash today by introducing their completely redesigned Explorer via timed releases on Facebook. Although I admire their approach, I still see a gas-guzzling behemoth that will flatten me and my bike (or even me and my imaginary environmentally friendly car -- a tin can by comparison). Despite the fact that I'm an active Facebook user, I guess I'm still not part of their target audience.

Waxing poetic about the form of what appears to be a Range Rover knockoff seems incongruous with a platform characterized by organic messaging. Maybe if they pitched the Fiesta instead?


Posted on July 26, 2010 by Katie

« Prev itemNext item »

Comments

They are doing something weird with the focus...like every few seconds it would very slightly drop out of focus and come back in, not sure if it was intentionally, or it's youtube buffering or something.

Posted by Mike | July 28, 2010 | 12:10:44

Leave comment